Jack Morton Worldwide
Objective
To coordinate a dynamic and challenging three-day event,
designed to impart a clear and positive message about the client's
goals and expectations for the forthcoming year to employees from
offices across the America's.
The challenge
Jack Morton Worldwide required an interactive audience response
system to enhance an exciting, memorable and entertaining agenda
designed to ensure all participants understood their role in
effectively implementing the client's latest sales model and
strategy.
A system that could run a number of separate interactive
activities in close proximity was critical to the brief, as
participants would be grouped by department and sent to separate
break-out rooms to engage in activities specific to their job
role.
The brief also outlined the need for a simple and efficient
method of registering and tracking each delegate, as well as a
means of encouraging participants to explore exhibition booths
offering information on the client's partner companies.
Ensuring participants remained actively involved and motivated
throughout the event was vital to its effectiveness. IML's ARS
would have to re-energize the agenda, providing something new and
exciting to ensure that participants continued to find the event
stimulating and worthwhile.
Solution
IML's team of experienced meetings technicians liaised closely
with Jack Morton Worldwide to understand the brief and tailor an
effective interactive solution to meet with the client's specific
needs.
Event >
Registration
Participants registered themselves using a personal employee
number that automatically linked them to their identification
details. At the start of each day, participants simply entered
their number and team name into their keypad when
prompted.
This enabled organizers to monitor attendance and accurately
track individual performance.
Main session - Quiz
A series of fast-paced, interactive quizzes were used to
break-up each day, ensuring that delegates remained engaged and
motivated throughout the event.
Participants were organized into regional teams and each correct
answer was added to both their individual and team scores.
Each quiz was made-up of speed-scoring rounds that required
participants to answer a series of business-related questions.
Participants had just 12 seconds to answer each question and a
countdown clock was used to indicate how long they had left to
answer.
Individual and team scores were instantly calculated by the IML
system and displayed live to participants immediately after each
round.
Showing participants how well they and others had performed
after each round, generated a lively and competitive atmosphere and
encouraged collaboration and team-work amongst excited contestants
keen to score higher in the next round.
The quiz culminated in a grand finale at the end of the event,
where the two highest scoring individuals were brought up on stage
to compete in a final 'fastest finger on the buzzer' tie-breaker
round.
IML's keypads feature an in-built buzzer system that linked the
contestants to their identification details. The name of the first
contestant to activate their buzzer appeared instantly on-screen,
leaving no-doubt as to who had the fastest finger.
Break-out rooms
Following the quiz sessions, delegates were split into work
departments and designated to break-out rooms to engage in
activities specific to their job role.
IML's audience response system facilitates the running of
multiple systems in close proximity to one another, enabling Jack
Morton Worldwide to simultaneously gather rapid feedback data from
ten groups participating in separate interactive activities.
A presenter commenced each session with a series of questions
about the new strategy to assess knowledge levels prior to the
session beginning. The same questions were asked after the
presentation to measure shifts in opinion and assess knowledge
retention levels.
By asking before and after questions, Jack Morton Worldwide were
able to highlight gaps in participants' knowledge, motivating them
to engage in the session and learn the answer.
Live feedback results were displayed instantly, allowing each
group of up to 400 participants to assess their own knowledge
levels against how others had performed.
All audience responses were automatically saved to an access
database for post-show analysis and data could be easily broken
down by regional, department and individual responses.
Partner Booths
IML's Stored Response software was used to entice participants
into learning more about partner companies by actively searching
for information during a networking lunch.
In order to gain more points towards their individual and team
scores, participants had to visit partner stands for information
and then answer a series of questions about the company.
Participants' answers were stored in the memory of their keypad and
downloaded on their return to the main session.