Breast Cancer Care
Always on the look out for inventive ways to captivate guests
and boost fundraising at glamorous evening events, Breast Cancer
Care employed IML’s
Silent Auction technology for its high entertainment
value and proven ability to dramatically increase bidding
activity.
Event
More than 1,000 dinner guests used IML’s keypads to bid on
silent auction lots during the recent Breast Cancer Care
high-profile fashion show, held at London’s Park Lane Grosvenor
House Hotel.
Guests used IML’s Communicator keypads to scroll through the
auction lots and select the item they wanted to bid on. The
Communicator displayed the current highest bid for each lot,
alongside a brief description of the item to ensure that guests
were bidding on the lot they wanted.
Once guests had entered their bids into the Communicator, they
instantly received a message confirming that they held the highest
bid. Other guests’ keypads were then automatically updated to
display the new leading bid.
IML’s Communicator keypads enabled guests to monitor their lots
and re-bid on items without having to leave their seats. This
convenience, combined with the immediacy of the technology,
encouraged competitive bidding amongst guests, thereby increasing
the value of the lots and the revenue raised for Breast Cancer
Care.
The excitement generated in the final few seconds before the
close of the silent auction, saw rapid bidding amongst guests
determined to win their desired lots.
Silent Auction technology proved a resounding success for Breast
Cancer Care, helping the charity to raise an incredible £40,000
from the Silent Auction alone.
Event outcome
Breast Cancer Care achieved a very high return on investment
from IML’s Silent Auction technology which was a massive hit
amongst guests, who had great fun entering into the spirit of
competitive bidding.
Identification
Bidding guests were identified using IML’s Smartcard
technology.
Prior to the auction, guests were issued with personal
Smartcards that stored their identity. Guests were linked to their
bids simply by inserting their Smartcard into any Communicator
keypad.
Testimonial
"IML’s Silent Auction technology helped us to raise an amazing
£40,000 from our silent auction lots. Guests found the technology
extremely easy to use and it proved to be a highly effective
fundraising tool. Its high entertainment value was an added bonus
for our guests who really enjoyed using the keypads. We will
definitely be using IML’s Silent Auction technology again".
Natalie Wing, Special Events Manager, Breast Cancer
Care.